In today’s crowded toy market, brands face two big challenges: capturing kids’ attention and making life easier for parents. QR Codes offer a simple, low-cost way to do both by turning your packaging into a launchpad for digital games, how-to videos, helpful guides, and all the extras families love.
Whether you’re streamlining toy setup, extending the play experience, or learning what drives engagement, QR Codes can help you connect with families on every level.
Here, we’ll explore how toy brands can use QR Codes to enhance packaging, delight kids, support caregivers, and gather insights that fuel smarter marketing strategies, all while keeping things fun and friction-free.
Note: The brands and examples discussed below were found during our online research for this article.
Benefits of QR Codes for toy brands
Quick Response (QR) Codes are everywhere—restaurant menus, checkout counters, clothing tags, event tickets, and even hospital wristbands—and for good reason. They bridge the gap between the physical and digital worlds, reduce paper waste, and unlock valuable customer insights.
For toy brands, QR Codes can do even more. They enhance product packaging, improve the user experience, and turn every product into a gateway for deeper brand connection. They’re also one of the best ways to increase brand awareness.
Extend the value of the product experience
Toys that offer more than just a few hours of playtime stand out, giving families something to keep coming back to. QR Codes make it easy to link your physical products to bonus content like mobile games, companion apps, or online communities, extending the experience long after the box is opened.
With Dynamic QR Codes, like Bitly Codes, you can change the destination at any time and keep that experience fresh without reprinting and repackaging your products. One code can point to a new game this month, a mini-episode next month, and a seasonal challenge the month after that. All while tracking engagement in the background.
It’s a simple way to create lasting value, deepen brand loyalty, and keep your toys top-of-mind well after the first play session.
Appeal to both kids and caregivers
QR Codes are uniquely versatile. They can link to any URL, so you can use them to connect audiences to everything from videos and setup documentation to digital games and landing pages. That flexibility makes them ideal for serving two key audiences at once: kids and caregivers.
For kids, these codes can unlock interactive games, story extensions, or creative activities that make playtime even more fun. For parents, they can offer instant access to instructions, care tips, warranty info, or other helpful product information—no small-font manuals needed.
And the better you can meet your audience’s unique wants and needs, the better you can build trust, improve satisfaction, and foster long-term brand loyalty.
Just be sure to pair each code with a clear call to action (CTA) that lets customers know what to expect. For example, a parent-targeted code might say, “Scan for a detailed setup guide,” while a child-focused code might read, “Scan for your next adventure!”
Reduce packaging clutter and cost
Cluttered packaging doesn’t just look messy. It can make your brand appear less polished and even influence purchasing decisions. QR Codes offer a cleaner, more cost-effective alternative by linking to digital resources like assembly instructions, warranty details, multilingual manuals, or product specs, freeing up space without sacrificing detail.
And with Bitly Codes, it’s easy to update links anytime without reprinting packaging, which can reduce waste, lower production costs, and help you stay current. Plus, studies show that 80% of shoppers are willing to pay more for sustainable products, making it a solid strategy for your bottom line as well.
Increase digital engagement and track results
QR Codes simplify access to digital content. Kids and caregivers just point their smartphone cameras at a code to access whatever they need through the linked page, whether that’s a game, guide, or bonus video. That ease of use can boost engagement with your toy brand.
Even better, QR Codes are trackable. With Bitly Codes, you can monitor scan data through Bitly Analytics (plan-based features may apply) to see how often each code is used. These insights can help you identify what drives engagement and where to focus your efforts.
For example, if you find that codes linked to story worlds get the most scans, you can create more of that content across product lines or feature it in upcoming marketing campaigns. Let the data guide your strategy, and keep building on what resonates most.
Creative QR Code uses for toy packaging and product engagement
When used creatively, QR Codes can turn your packaging into interactive experiences that keep families engaged long after purchase. Here are some smart use cases to bring them to life.
Link to unboxing or how-to videos
Unboxing videos are a fun way to build excitement and set expectations, especially when they include assembly tips, safety guidance, or creative ways to play. Add a QR Code to your packaging that links to the video, and include a clear CTA so families know what they’ll get when they scan.
You can also shorten the corresponding URL with Bitly Links to access engagement insights across both the QR Code and the link. By unlocking Bitly’s advanced analytics, you can track total scans/clicks, as well as scans and clicks by location (city and country) and device type (iOS/Android).
If one type of video consistently performs well, double down on that format across other products to enhance engagement across the board.
Offer interactive games or AR experiences
With so many toys competing for attention on store shelves, packaging needs to stand out. Augmented reality QR Codes help you do just that by linking fun extras, like novel characters, coloring filters, or interactive games, right from the box.
To launch an AR experience with QR Codes, you’ll need a tool like the AR.js framework (available on GitHub), a marker to trigger the experience, and a QR Code generator that allows you to add an image, such as Bitly.
Our step-by-step guide to creating QR Codes for augmented reality can help ensure the process goes smoothly. While it takes a little setup, the result is a brand moment that’s fun, memorable, and shareable.
Connect to digital storytelling or character content
If your toy line includes characters like pirates, animals, superheroes, or anything with a backstory, QR Codes are a perfect way to expand the experience. Link to landing pages with character bios, mini-episodes, or short stories that let kids dive deeper into the world of the toy.
This kind of content can help build an emotional connection. When kids know more about the characters they’re playing with, they may form stronger bonds with the toy and the brand. That connection can drive repeat purchases and long-term loyalty.
For best results, keep the stories brief, visual, and fun. Attention spans are short, so make it easy for kids to dive in, enjoy themselves, and want to come back for more.
Showcase product add-ons or accessories
QR Codes are a smart way to promote accessories or complementary sets that extend playtime. Link to a web page that highlights accompanying seasonal items, expansion packs, or themed add-ons to enhance the experience.
With Bitly’s Dynamic Codes, you can redirect links over time as new products launch. No need to change your packaging or reprint marketing materials. It’s a cost-effective way to grow product awareness and introduce families to everything your line has to offer.
Promote downloadable content like coloring pages
Want to offer more value without more screen time? QR Codes can link to landing pages with downloadable activity sheets, printable coloring pages, or other screen-free content that keeps kids entertained.
These extras are a win for parents and an easy way to stay part of the fun even after the box is opened. They also show you’re thinking about the full family experience, not just the product on the shelf.
How toy brands can use QR Codes for customer support and communication
You no longer need to spend thousands of dollars on paper manuals or multilingual inserts to get important information into customers’ hands. With QR Codes, you can share everything from assembly instructions to safety certifications, using packaging, tags, stickers, inserts, or even the toy itself.
Here’s how these two-dimensional barcodes can simplify customer support and strengthen communication.
Direct to product setup or FAQ pages
Help parents get started faster by linking codes to mobile-optimized landing pages with setup instructions, troubleshooting tips, or answers to common questions. Place the codes on your packaging or toy, so help is always close by.
This proactive approach reduces frustration and helps cut down on support requests. Instead of fielding calls about how to snap parts together, your team can focus on solving more complex issues and keep customers happy.
Link to safety certifications and compliance info
While strict industry regulations consistently make toys among the safest consumer products found in most homes, safety is still a top priority for many parents.
Use QR Codes to link directly to product safety data sheets, compliance documents, or age-appropriate warnings. Adding them to visible areas—like boxes, tags, or stickers on the toy itself—makes that information easy to access when it matters most.
This kind of transparency can help you build trust and even influence buying decisions, especially when parents are comparing products on the shelf.
Route to multilingual content
If your brand reaches a global audience, sharing information in multiple languages is a must. QR Codes make it easy to direct customers to the right version of your content without adding bulk to your packaging.
One simple option is to link your QR Code to a landing page with a language selection menu. Here’s how:
- Prepare separate manuals or info sheets for each supported language.
- Upload them to a cloud storage service like Google Drive.
- Create a mobile-friendly landing page with links to each document.
- Add clear CTA buttons for each language version.
- Use that landing page URL to generate your QR Code.
- Place the code on packaging, inserts, tags, or boxes.
When customers scan the code, they can choose their preferred language and access everything they need in seconds.
If you serve only a few countries, you might consider using a different QR Code for each language version of your content. With Bitly Codes, you can track scans by location (city/country) or individual code, giving you early insights into where demand is growing.
For example, if your Portuguese-language code sees the highest engagement, you can ramp up marketing efforts in Portuguese-speaking regions and adjust inventory before stock runs out.
Examples of using QR Codes to gather insights and improve toy brand campaigns
QR Codes can do more than connect customers to content. They also deliver actionable insights that can help you improve your next marketing campaign. Here are a few ways to put that data to work.
Track scans by product type or campaign
Want to know which toy is getting the most traction or which promotion is landing best without waiting on sales data? QR Code tracking has you covered.
Assign unique Bitly Codes to different toys, product lines, or campaigns. Then, use Bitly Analytics to track scan activity for each one in real time. This helps you quickly identify top performers so you can focus resources on what’s working and get more from your marketing strategies.
Measure parent vs. kid engagement patterns
Not all content resonates the same way with every audience. To refine targeting, create QR Codes for resources tailored to parents (like setup guides) and others for kids’ content (like games or videos), then compare engagement using Bitly Analytics.
If kid-focused content gets more scans, that might be a clear sign to lean on fun, interactive experiences in your next toy release or campaign.
Test different content types and landing pages
QR Codes are a great tool for optimization and A/B testing, helping you refine your strategy over time. For example, you can create unique QR Codes for different content types (video vs. written, assembly instructions vs. usage tips), place them on similar products, and see which formats get the most scans.
You could also test things like CTAs—using the same code and destination but a different call-to-action—to see which prompts encourage audiences to scan. Over time, you’ll learn which formats drive the most engagement and can apply those insights across future content and campaigns.
Use Bitly Pages to unify the experience
With Bitly Pages, you can create a no-code, mobile-friendly landing page that consolidates multiple resources in one place. Add assembly videos, accessory links, safety info, and more to create a hub for everything families might need to get the most out of your products.
Link the page to a QR Code and include it on packaging, tags, or inserts. Then use Bitly Analytics’ scan and link data to see how families engage with the content in real time.
Monitor scan performance over time
Looking at data from QR Code scans, short link clicks, and landing page views over time can help you spot trends and plan smarter campaigns. These insights show when customer engagement is highest and can inform everything from launch schedules to content timing.
For example, using the Bitly Connections Platform for your pre-order campaign lets you track engagement across every touchpoint. By analyzing peak interest periods, you can time launches for maximum impact.
Tips for building stronger toy brand loyalty with QR Codes
When used strategically, QR Codes can help you build lasting relationships with customers and inspire repeat purchases. Here are a few ways to use them to strengthen brand loyalty.
Invite users to join newsletters or clubs
Parents love a good deal, and kids love feeling like they’re part of something special. Use QR Codes to link to sign-up pages for exclusive content, discounts, early access to new releases, or toy clubs designed just for kids.
To boost participation, offer a simple incentive, like a free download or a sneak peek at an upcoming toy drop through the linked URL. Newsletters and clubs help keep customers in your email funnel, which can lead to repeat purchases and brand advocacy.
Run promotions or contests
QR Codes are a fun, engaging way to get kids and parents excited about your toys. Add them to packaging and link directly to pages with seasonal raffles, share-to-win campaigns, or scavenger hunts.
To drive participation, highlight the prize, whether it’s a discount, a free toy, or a special feature in your next release. When families know what they’re scanning for, they’re more likely to jump in.
Bitly Codes make it simple to update your promotions and track participation over time. You can see what’s working, refresh offers as needed, and focus on strategies that build engagement.
Use QR Codes to power social proof
Use QR Codes to invite families to share unboxing videos or playtime photos for a chance to win rewards. Connect the code to a landing page with entry details, and encourage participants to use branded hashtags so your team can easily track submissions.
This engagement can help you build a stronger connection with your audience while also earning you user-generated content (UGC) that can boost your brand’s reach on social media. UGC acts as powerful social proof, helping you gain the trust of potential customers.
To drive participation, include a clear CTA that highlights the reward. Always follow through on promised gifts, and get permission before reposting customer submissions on your channels. You can also link to all your socials on the web page, making it easy for audiences to follow you and stay up to date on the promo.
Share behind-the-scenes content
Add a human touch to your brand by linking QR Codes to landing pages with behind-the-scenes content. You might show how your toys are made, spotlight team members, or highlight your sustainability initiatives.
This kind of transparency can help build trust with parents and give them more reasons to feel good about choosing your brand. And for kids, content like animated origin stories or character backdrops can make the toy’s world feel bigger and more immersive, deepening their connection and encouraging repeat engagement.
Best practices for toy brands using QR Codes
QR Codes are a powerful tool for boosting engagement, improving communication, and gathering customer insights. But to get the most from them, execution matters. Here are a few best practices to ensure your QR Codes are as effective as they are fun.
Keep QR Code design playful but functional
Kids are your primary audience, and your QR Code design should reflect that. A plain, black-and-white square might get overlooked, but a colorful, eye-catching code can spark curiosity and encourage scans.
Shake things up by customizing your codes with brand colors, fun patterns, or playful images at the center of your codes, like adding a banana to a code on a toy monkey.
However, be mindful not to over-customize your codes. Balance creativity and brand recognition with scannability and proper functionality by following these guidelines:
- Use colors people associate with your toys to strengthen brand recognition and build familiarity.
- Maintain a strong contrast between your foreground and background to ensure easy scannability, even in lower light.
- Leave plenty of white space around the code to avoid scan interference.
- Test each QR Code across different mobile devices, including iOS and Android smartphones and tablets.
A well-designed QR Code should be both on-brand and easy to scan, no matter where it lives on your packaging.
Use branded Bitly Links for trust and recall
When targeting parents, it’s important to build trust at every touchpoint, including the destination URLs behind your QR Codes. Using Bitly’s branded links instead of generic URLs can make your links look more polished and professional.
Bitly does more than just shorten your links—you can customize the back-half with your chosen text or even use your own domain with a premium plan. So instead of brandname.com/products/dream-house/accessories, you can use a memorable, trustworthy link like brand.name/DreamHouseExtras.
Customizing short links not only helps guide parents confidently to the right destination but also supports brand recall and trust over time, which can lead to more engagement and customer loyalty.
Test QR Code placements before rollout
A QR Code that looks great but doesn’t scan easily can hurt the customer experience, impacting both sales and retention. That’s why testing is essential before launching your campaign.
Test each code under different lighting conditions and across various mobile devices to ensure every scan works smoothly and reliably. And don’t forget to check the destination. Make sure your landing page works great on mobile and your link leads to the right place.
If you run into scanning issues, make sure you’re using high-contrast background and foreground colors and following the minimum QR Code size guidelines of at least 2 cm by 2 cm.
Regularly update content behind QR Codes
Dynamic QR Codes like Bitly offers aren’t single-use tools. By keeping the content behind them fresh, you can drive ongoing engagement without having to reprint or redesign your packaging. So regularly monitor and update destination URLs to fix broken links, share seasonal perks, or support new QR Code campaigns with relevant content.
For example, you might link to a Christmas-themed coloring sheet in December, a behind-the-scenes manufacturing video in January, a toy sneak peek in February, and a share-to-win contest in March—all using the same code. It’s an easy way to keep families engaged long term and keep your brand top-of-mind without constantly reinventing the wheel.
But if you’re going to switch up your destinations, keep your CTA in mind. A compelling CTA can motivate in-store buyers to scan your QR Codes, but if it leads to a completely unrelated destination, that’s a recipe for confusion, frustration, and lost customer trust.
Turn every toy into a connected brand experience with Bitly Codes
QR Codes let you extend the customer experience beyond the toy itself and support both play and practicality, making your brand more memorable for kids and more convenient for parents. It also gives you a way to keep families engaged long after the box is opened, reinforcing their connection with your brand.
With Bitly, you can effortlessly create branded, trackable Dynamic QR Codes that are easy to update, fully customizable, and designed to scale across product lines and campaigns.
Plus, you can pair them with Bitly Pages to consolidate helpful resources in a single mobile-friendly destination, use Bitly Links to create branded, trackable URLs, and tap into Bitly Analytics to see how families engage. It’s a complete toolkit for building better experiences and smarter strategies.
Ready to bring your toys to life? Sign up for Bitly today to extend the value of your products with trackable, branded QR Codes!
