More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
Posts by Trupti
Trupti Desai is Bitly’s Senior Director of Growth Marketing. She has over 10 years of experience working in B2B and B2C marketing roles spanning the UK and the US. A key part of the marketing strategy at Bitly, Trupti elevates global teams with her expertise and insights and was notably a speaker at the Digital Marketing World Forum.
Bitly News
Introducing a New & Improved User Invite Flow
Account admins can now manage users inside of enterprise accounts with greater ease.
Mobile
How AC Lens Used Bitly Mobile Deep Links to See a 106% Higher Conversion Rate
Back in 1995, when the internet wasn’t even mainstream yet, Dr. Peter Clarkson had a revolutionary idea. He was convinced that the new and unorthodox platform might just be the…
Social Media
3 Ways Social Media Marketers Use Bitly Beyond Link Shortening
Every day it seems the role of the social marketer grows more complex. New channels crop up, algorithms change, followers’ preferences change—it can feel like achieving success is equivalent to…
Bitly Products
How One Real Estate Agency Uses Bitly To Up Their Instagram Game
“I found my new home through Instagram.” Those are words that probably haven’t been heard before the past few years. One NYC-based real estate agency has been getting creative with…
Bitly Products
You Can Now Integrate Bitly with Zapier!
Bitly is always better with friends. That’s why we’re excited to announce our partnership with Zapier, which unlocks thousands of awesome triggers and conditions for Bitly users that can help…
Digital Marketing
6 Awesome Holiday Marketing Strategies for Retail & eCommerce
Here are 6 ways for marketers to succeed in their holiday marketing efforts.
Influencer Marketing
The Next Big Chapter of Influencer Marketing: Standardization
Influencer marketing is turning the page and entering that awkward age of adolescence. And like most coming-of-age stories, this one’s filled with conflict and compromise. Influencers are testing their limits…
Mobile
WWDC Recap: Apple Takes on Healthcare, Finance, Ads, and More
Earlier this week, CNBC reported that Apple has a secret team working on bringing clinical data to the iPhone. Like CDs and MP3s that were once scattered throughout our rooms…
URL Shortening
Customer Experience & the Link Management Platform
Every customer touchpoint has a link. No matter the device, platform, or channel, there’s a link connecting customers from Point A to Point B. If you can create, measure, and…
