Skip Navigation
Bitly | Blog
  • Products
    • URL ShortenerCustomize, share, and track links
    • QR CodesDynamic solutions to fit every business need
    • Link-in-bioCurate and track links for social media profiles
    • AnalyticsA central place to track and analyze the performance of all short links and QR Codes
    • 2D BarcodesAdd a Global Trade Item Number (GTIN) to QR Codes designed for packaging
  • Solutions
    • RetailEnhance customer engagement
    • Consumer Packaged GoodsConnect directly with consumers
    • Media & EntertainmentCreate interactive experiences
    • Tech Software & HardwareImprove product education
    • HospitalityStreamline guest services
    • HealthcareSimplify patient communication
    • InsuranceEnhance claims management
  • Pricing
  • Resources
    • DevelopersAPI documentation and resources
    • Apps and IntegrationsConnect Bitly with existing tools and discover new ones
    • BlogTips, best practices and more
    • Resource LibraryEbooks and webinars
    • SupportFAQs and help articles
    • Trust CenterPolicies, resources and tools to keep you safe
  • Log in
  • Sign up Free
  • Get a Quote
Bitly | Blog Logo
  • Products
    • URL ShortenerCustomize, share, and track links
    • QR CodesDynamic solutions to fit every business need
    • Link-in-bioCurate and track links for social media profiles
    • AnalyticsA central place to track and analyze the performance of all short links and QR Codes
    • 2D BarcodesAdd a Global Trade Item Number (GTIN) to QR Codes designed for packaging
  • Solutions
    • RetailEnhance customer engagement
    • Consumer Packaged GoodsConnect directly with consumers
    • Media & EntertainmentCreate interactive experiences
    • Tech Software & HardwareImprove product education
    • HospitalityStreamline guest services
    • HealthcareSimplify patient communication
    • InsuranceEnhance claims management
  • Pricing
  • Resources
    • DevelopersAPI documentation and resources
    • Apps and IntegrationsConnect Bitly with existing tools and discover new ones
    • Resource LibraryEbooks and webinars
    • BlogTips, best practices and more
    • Trust CenterPolicies, resources and tools to keep you safe
    • SupportFAQs and help articles
  • Log in
  • Sign up Free
  • Get a Quote
Blog
  • Latest Articles
  • Branding
  • Digital Marketing
  • QR Codes
  • Other Topics
    • wrapper
      • Topics
        • Analytics
        • Bitly News
        • Bitly Products
        • Comparisons
        • Customer Experience
        • Influencer Marketing
        • Landing Pages
        • Mobile
        • Social Media
        • URL Shortening
  • Industry
    • wrapper
      • Industry
        • Consumer Packaged Goods
        • Education
        • Events & Conferences
        • Financial Services
        • Healthcare
        • Hospitality
        • Media & Entertainment
        • Nonprofits
        • Retail
        • Tech Software & Hardware

Search

Get a quote

Posts by Roland Drews

Roland Drews is a Content Manager & Editor at Bitly, bringing expertise in crafting and optimizing digital content for maximum impact. With a Master of Science in Management & Technology from the Technical University of Munich, Roland combines analytical precision with creative strategy. His experience in keyword research, SEO optimization, and editing ensures engaging, search-friendly content that drives results.
Read article: How QR Codes Improve Hotel Operations
QR Codes

How QR Codes Improve Hotel Operations

Check out how QR Codes simplify hotel operations and experiences.

Read article: How Luxury Retail Can Use QR Codes for a Premium Experience
QR Codes

How Luxury Retail Can Use QR Codes for a Premium Experience

Use QR Codes to create seamless, high-end shopping for luxury retail customers.

Read article: Why Click Tracking Analytics Matter for Short Links
Analytics

Why Click Tracking Analytics Matter for Short Links

Track how your short URLs perform with built-in click tracking analytics.

Read article: Landing Pages vs. Websites: What’s the Difference?
Landing Pages

Landing Pages vs. Websites: What’s the Difference?

Landing page or full website? Learn when to use each to drive clicks and conversions.

Read article: How to Measure In-Store Customer Engagement
Analytics

How to Measure In-Store Customer Engagement

In-store experiences have long been a black box: Rich in opportunity but hard to quantify. Unlike digital touchpoints, tracking real-time behavior in retail stores once felt impossible. But not anymore.…

Read article: How to Use QR Codes for RSVPs the Right Way
QR Codes

How to Use QR Codes for RSVPs the Right Way

Learn how you can use QR Code RSVPs to improve event management.

Read article: How to Track Direct Mail Marketing Results Effectively
Analytics

How to Track Direct Mail Marketing Results Effectively

Track direct mail marketing results with QR Codes, short links, and analytics.

Read article: How QR Codes Help Salons Attract and Keep Clients
Professional Services

How QR Codes Help Salons Attract and Keep Clients

Find out how QR Codes simplify beauty salon experiences.

Read article: How Nonprofits Use QR Codes in Marketing Campaigns
QR Codes

How Nonprofits Use QR Codes in Marketing Campaigns

QR Code marketing ideas to help nonprofits drive impact, visibility, and mobile engagement.

  • 01
  • 02
  • 03
  • 01
  • 02
  • 03

More than a link shortener

Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.

Get started for free

Connections Platform dashboardConnection Platform Stats

Why Bitly?

Integrations & API
Enterprise Class
Pricing

Products

URL Shortener
QR Codes
Link-in-bio
Analytics
2D Barcodes

Company

About Bitly
Careers
Diversity & Inclusion
Partners
Press
Contact
Reviews

Solutions

Social Media
Digital Marketing
Customer Service
For Developers
CPG
Retail
Media & Entertainment
Tech Software & Hardware
Hospitality
Healthcare
Insurance

Features

Branded Links
Mobile Links

Resources

Blog
Resource Library
Developers
Apps and Integrations
Support
Trust Center
Browser Extension
Mobile App

Legal

Privacy Policy
Cookie Policy
Terms of Service
Acceptable Use Policy
Code of Conduct

Company

About Bitly
Careers
Diversity & Inclusion
Partners
Press
Contact
Reviews
Accessibility Report

© 2025 Bitly | Handmade in San Francisco, Denver, New York City, Bielefeld, and all over the world.

twitter Instagram linkedin Facebook
  • English
Bitly logo
Start now:
Short LinkQR Code
  • Create a Short Link
  • Create a QR Code
Shorten a URL
Create a QR Code

Note: This is a standard QR Code preview.