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Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
Posts by Jenny Coppola
Jenny is the Senior Director of Content Marketing at Bitly. With over 10 years of marketing experience, she is passionate about helping brands and businesses develop content and brand marketing campaigns that build connections.
Bitly Products
How to Track and Tackle Top-of-Funnel Metrics with Bitly Analytics
Want to understand your audience? Look at their first impression of your brand—and start with TOFU analytics.
Bitly Products
How to Measure Your Offline Marketing Campaigns with Bitly Analytics
Start tracking the impact of all your offline marketing campaigns from fliers to billboards—here's how!
Bitly Products
Marketing ROI: How to Prove It to Your Boss With Bitly Analytics
Want to impress your boss and showcase the power of your marketing efforts? Here's how!
QR Codes
9 Ways CPG Brands Can Boost Repeat Purchases and Build Customer Loyalty
How do you get repeat purchases? What are the keys to unlocking customer loyalty? Find out.
QR Codes
How to Use QR Codes to Improve Your Omnichannel Marketing Strategy
Learn what omnichannel marketing is and how to use QR Codes to create connected experiences.
QR Codes
The Power of QR Codes for CPG Brands: Fueling Sales & Loyalty
Learn how QR Codes can help CPG brands boost sales and gain insights into consumer preferences.
QR Codes
QR Codes for CPG: How to Support and Showcase Sustainable Business Practices
Ready to double down on sustainable practices? Use QR Codes to boost transparency.
QR Codes
How to Compete with Retail Giants Using QR Codes: A Guide for Small Businesses
Learn how to use QR Codes to stand out, connect with customers, and compete with major retailers.
QR Codes
How to Activate Your Next Event with QR Codes: Tips From Bitly’s Brand Team
Get tips for integrating QR Codes into your event strategy and transform the entire attendee experience.
