More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
Posts by Daniel Wiersema
Daniel is Bitly’s Senior Social Media Manager. He has over 10 years of experience in media coordination, social media management, and event coverage, where he excels at telling stories that engage consumers and communities across platforms and industries.
Social Media
Adding Links to Instagram Stories: A Simple Guide
Drive traffic with Instagram Story links easier with our helpful tips.
Digital Marketing
What Is a Good CTR (Click-Through Rate)? Industry Standards and Strategies For Better Performance
Explore how to achieve a good CTR in line with industry standards to enhance campaign performance.
Social Media
What Facebook URL Parameters Are (And How to Use Them)
Discover how Facebook URL parameters enhance ad campaign tracking and how Bitly can help.
Influencer Marketing
How to Pay Your Influencers: Payment Structures, Rates, and More
Find out about the best ways to pay social media influencers to stay competitive.
Social Media
Understanding Social Media Policies: A Comprehensive Guide
Explore the essentials of a social media policy and how it shapes online interactions.
Analytics
14 Content Analytics Tools to Optimize Your Content Strategy
What are the right content analytics tools to have in your toolbox? Dive in to find out!
Analytics
Content Analytics Metrics: 16 Key Metrics
Ready to crack the code of content analytics metrics? Dive in now!
Analytics
Content Analytics: What Is It and Why Is It Important?
Ready to brush up on the A to Zs of content analytics? Learn more here!
Social Media
How To Measure Engagement On Social Media: 12 Metrics To Track
Learn how to measure engagement on social media with these 12 key metrics!
